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Day 1
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| Class Introductions |
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purpose for attending |
| The Great Opportunities in Business Ownership |
| Functions within Management and Operations |
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run on all Cylinders |
| Eight Defining Factors of Business Success |
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understand why businesses fail and how to deal with warning signs |
| Succeeding Strategically in Your Marketplace |
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establish who you are – what is your business idea? |
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know your company and your marketplace |
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determine where you can be the best |
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identify and target your ideal customers |
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align products and services |
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plan – set goals and develop strategies to achieve them |
Day 2
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| Sales and Marketing Focus |
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develop consistent, effective marketing and sales strategies |
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determine what to say, how to say it, where to say it, and who to say it to |
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understand marketing costs and returns |
| Operations and Execution Focus |
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putting plans into actions |
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define operational structure – considering running on all cylinders |
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build business model – targeting profitability |
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identify and allocate resources - material, financial and personnel |
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determine daily actions and responsibilities |
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establish a measurement and data capture system |
| Summary |
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