I have spent the first 25 years of my career helping businesses – from the creation of collateral materials and ad campaigns in an advertising agency environment to serving small and large businesses from the vendor side, representing various advertising mediums: including outdoor advertising to radio & TV. The common thread to success in all these endeavors is to properly define the target market. That single exercise, from whichever side of the table I was sitting on, led to the successful placement and implementation of campaigns for 100s of businesses.

Business is simple – whether working with the major auto manufacturers or helping the single location restaurant, the marketing component of defining and reaching your target market, correctly implemented, ensures continuity and growth of a business. Defining your target, as critically as one would review the details of the products and/or services they offer, is the basis for generating ongoing demand for your business.

Formal education: Bachelor of Business Administration from the Cox School of Business at Southern Methodist University in Dallas, Texas. True education: 25 years of creating success for business on the streets and in the trenches. Join us at Manage Advantage and enhance your business in mastering attributable client generation and retention.